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  • Why we LOVE our new Cardboard Gift Packaging!

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02Sep

Why we LOVE our new Cardboard Gift Packaging!

 

As we've just announced details of an exciting expansion to our existing range of Cardboard Hampers and Gift Packaging, we thought it would be a great idea to highlight some of the considerations that played a part during the design process of the new items.

When working towards a new range of products we always undertake a very thorough consultation and design process both internally and with our customers. This is to make sure that the final products are functional, effective, beautiful, and work brilliantly for the clients that use them. After all, these products are aimed to help you sell more! So, here are what we believe to be some of the key advantages of our new Cardboard range.


 

Making Things Easy: Designed To Help You Save Time...

 

Card Tray

Time is always precious, that's why when designing our new range we decided early on that this should be a key consideration in the process.

At busy times, you don't want to be assembling Flat-Pack Card Trays, it's inefficient and costly. That's why our full range arrives pre-assembled!

In conjunction with accessories we stock such as Ribbon, Shredded Paper and Shrink Bags, this helps creating Hampers with our Cardboard range as easy, simple and cost-effective as possible.

 

 

What We Pride Ourselves On: Product Quality

 

Cardboard Gift BoxesWe always believe that the quality of packaging should reflect and highlight the quality of the products within. As such, the design of the range was not simply down to time-saving considerations, we also wanted to give it a feel and finish that was representative of our high standards.

We settled on using a very thick inner Recycled Cardboard, which is then coated with Craft Paper to give a very high quality and tactile finish.

This finish was then combined with a number of unique design aspects that take the range to another level. For example, our Cardboard Bottle Boxes feature a unique rope lid mechanism, and the Cardboard Gift Boxes in the range make use of a simple but elegant magnetic closing system.

 

 

It's Always A Key Consideration, So Are They Cost-Effective?Cardboard Wine Box

 

Essentially, much of what we offer, including the new Card Trays, Wine Boxes and Gift Boxes, is packaging. Our products are designed to help you sell more of your products. Naturally, this raises the issue of cost. The packaging must be cost-effective, on top of showcasing and enhancing the products held within.

We feel that our new range leads the market. The prices are not just competitive, but that are also cost-effective. These items are a fantastic way to 'add value' to your offering, enticing customers to buy Hampers or 'bundles' of product is a great way to increase average order value and increase sales. The new Cardboard Trays and Gift Boxes are fantastic examples of this, and the Card Bottle Boxes are an easy, affordable way to give a simple gift like a bottle of wine an added touch of quality and exclusivity.

 

 

They're A Fantastic Way To Help You Create A Full 'Range' Of Items

Card Gift Box

 

All of the new items are versatile, but they also work fantastically well with one another to create a full range of packaging that can truly showcase your products and help create a stunning, consistent range that will help drive sales.

The full range is available in three carefully selected colours, which allows you to create continuity, or perhaps match the packaging with certain themes, seasons of the year, special events or even your own colour scheme.

Various sizes of all the products are available, allowing a wide range to be easily created, and their versatility means they are not tied to a specific use or product. For example, the Gift Boxes make fantastic Chocolate Boxes, but work very well with non-food items as well.

Wicker Baskets

 

Even better, why not consider supplementing and expanding your range with some of our other products. For example, Wicker Hampers are a perfect 'luxury' option to include at the top end of a range in conjunction with Cardboard or open Wicker Trays. Some of our products, such as our new range of Slate items, make great gifts themselves, so why not consider including these in some of your Hampers.

With the full range of gift packaging accessories that we hold from stock, including items such as Shredded Paper and Ribbon, you can also continue your themes and colours even further. A great example would be a Black Cardboard Tray for Halloween, complete with black shredded paper and orange ribbon! Let your imagination flow, you can always ask us for advice!

 

I Love Them! How Can I Find Out More?


The full range of new Cardboard items is due into stock later this Summer, ideal when considering plans for the festive season this year.

Until then, you can already view images and prices for all of the products online here, or alternatively feel free to give a member of our Sales team a call on 01278 437123 to ask any questions you may have or find out more details.

We will also be showcasing the full range, in conjunction with all our other Gift Packaging products such as our full range of Wicker Baskets, at our next Tradeshow, which is Speciality and Fine Food Fair at Olympia from the 8th-10th of September.

 

 

By Will Gadsby


Will Gadsby heads up the Marketing team at Gadsby. He regularly contributes to our Twitter and Facebook accounts, and you can also connect with him on Google+.

 

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Posted in: New Products, Hampers