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How to Design a Farm Shop


We love farm shops

If you're thinking about starting a Farm Shop or Deli or considering a facelift for your existing shop we've been getting tips from some award winning Farm Shops on how to design your store for maximum sales. 

It’s never been more important to support British farmers and food producers. Farm shops across the country are playing a vital part in creating a market for local and seasonal food and paying a fair price at the farm gate.

Local produce, freshly baked bread and an array of wonderful seasonal treats are what makes a visit to your local farm shop so satisfying.  Farm shops also create a far more inviting retail experience that appeals to customers who like a more intimate and friendly atmosphere for their weekly shop.

Gadsby are lucky enough to have worked with many Farm Shops across the UK and over the years we’ve developed a range of products that we’re confident go a long way towards creating the perfect retail environment.   Rustic chic combined with modern materials and production techniques is at the heart of our Farm Shop range. 


So, what should you consider when designing a Farm Shop interior or giving your store a facelift?


1.  Customer Flow:

How customers move around your store and browse from section to section is a key factor in driving sales volumes.  Think about grouping products together based on category (bakery, butchery) or occasion (Easter, Christmas) and consider how customers will move between these sections.  As a customer walks through the door present them with the butchery and meat products as their main purchase.  You can then think about how you cross sell vegetables, dairy and bakery; planning how the customer will pass between these sections.  

It’s worth thinking about how flexible and moveable your display stands are so that you can respond to seasonal changes in product and presentation.  All of our retail display stands are freestanding allowing you to re-site them as needed throughout the year.  To view our full range of display stands please click here. 

pynes bottles

2.  In store promotion:

In store signage is important to highlight special offers, seasonal products and to promote cross selling.  For example, recipe ideas or wine matching at the butchery and fishmonger stations or an offer on biscuits nestled amongst the cheese and dairy.  Chalk boards offer a long lasting and versatile solution as they can be wiped and used again and again while fulfilling the farm shop chic brief.  Gadsby have a wide range of chalk boards in many different sizes and finishes;  to see the range click here



3.  Impulse buys:

Last minute impulse sales such as cakes, drinks and snacks can easily be generated from point of sale displays.  At this point in their purchase cycle, your customer is very open to the immediacy of pre-prepared food; that well deserved snack or the reward of some confectionery.  Gadsby have a wide range of counter top display stands and accessories that will allow you to capture customers at this stage in their purchase. Our full range is here.

pynes cheese

4.  Food Safe:  

While customers expect a welcoming and rustic look to your shop it’s important to balance this with the needs of Health & Safety!  Modern materials mixed with traditional design deliver the best of both worlds.  Wood and slate presentation boards are ideal as they can be wiped clean between uses.  Our wide range of poly-wicker baskets are dishwasher safe so you can deep clean them between uses for peace of mind.


5.  Building your brand: 

Alongside the food you sell your brand is a vital part of why a customer will cross the threshold.  As well as a great website and a consistent and thoughtful social media strategy, branded products and gifts are a great way of reinforcing your brand identity.  Take a leaf out of famous grocers Fortnum and Mason and think about branded hampers at Christmas which can be sold at a premium.  Throughout the rest of the year branded cardboard presentation trays and gift boxes can be used alongside jute bags and other items.  We offer branding services for farm shops and delis and our sales team are always available on 01278 437 123.  



6.  Visiting the competition:

It’s worth visiting a few of your competitors to see how they do things.  We’ve done the hard work for you and think that these guys are all worth a visit.  They’ve all managed to create award winning interiors combined with local and seasonal produce that is ever so tempting!  All of the photos here were taken at multi award winning Pyne's of Somerset. 


a.     Pyne’s of Somerset  - https://www.pynethebutcher.co.uk/

b.     Doddington Hall - http://www.doddingtonhall.com/eating-and-shopping/shopping/farm-shop/

c.      Gloucester Services - http://www.gloucesterservices.com/

d.     Bodnant - http://www.bodnant-welshfood.co.uk/farm-shop

e.     Cowdray Farm Shop https://www.cowdray.co.uk/cowdray-farm-shop



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Posted in: Shop Display