Trade OnlyNo minimum orderFree delivery over £150Next day delivery

 

Welcome to the RETAIL DISPLAY E-Learning Hub

Want to optimise your retail displays and create the perfect store layout? Click here to get started, or select any of our articles below. Have questions about how we can help? Let's Chat.

 

We like to think we know a thing or two about our products and how to use them well, so our team have put together a number of 'How-To' guides and knowledge base articles. We hope you'll find them useful! Many have been split into simple-to-follow steps so that they're quick to read and easy to digest.

So whether your looking for helpful shopfitting tips or want to find out how to construct your latest display for maximum impact, we're here to help. Our guides will give you some insider info on our most popular retail display ranges. 

WHY IS GOOD DISPLAY IMPORTANT?

It’s great to attract lots of shoppers into your store, but if they don't convert into sales then all your effort is easily wasted. This first article in our Retail Display Hub will introduce you to the advantages that a good retail display can offer. Why does it pay to spend time thinking about and considering your displays?

 

  • Increased customer engagement - It's just as much (if not more) about the customer experience as it is the product. Highly engaged customers buy more, endorse your brand and are more likely to keep coming back to your store.

  • Inspire customers and increase basket value - Think of your retail display as an extension of your sales team on the shop floor. A good display highlights the same benefits, showing the customer what they want and suggests products they need - your retail display should work just as hard at generating you sales!


Learn More. Read our full article Why Is Good Display Important?

AVOID THESE COMMON DISPLAY MISTAKES

If your retail displays are failing to communicate key messages and engage customers then you're not making the most out of your space. Not every display will produce perfect sales but they should ignite the imagination of shoppers and make them pause to consider your products. A memorable display can help encourage future visits to your store.

We take a look a few common display blunders that could be losing you sales. We'll explain how to easily fix them and highlight our top display tips that you can use in-store today.

 

  • Don't clutter your shop floor - Don't let an overcrowded or messy retail space create obstacles or overwhelm shoppers! Declutter your shop floor and retail displays to maximise space and ensure an enjoyable shopping environment.

  • Displays lack depth and height - As well as product and good customer service, your store’s displays play a major role in bringing shoppers in and securing those all important sales, which is why you should make them as fresh and attention-grabbing as possible.


Learn More. Read our full article Avoid These Common Display Mistakes.

HOW TO DISPLAY FRESH PRODUCE EFFECTIVELY

Fresh produce is a key sales generator for the likes of Farm Shops, Delis, Grocers and Bakeries. Despite the growth of online shopping the majority of shoppers still prefer to pick their own fresh produce from a local store. 

This article is full of helpful ideas and tips that will help you optimise your fresh food displays and help you make these product ranges.

 

  • Keep it fresh - Only display fresh produce that you would buy. You'll lose sales if your produce is wilted, overripe or bruised. Super fresh ingrediants are vibrant so use this to your advantage and create a mouthwatering display of your colourful fresh products.

  • Make it easy to shop - Here are a few of our top tips to make buying fresh product easier for your customers, from decluttering your retail displays to getting your signage and point of sale right.


Learn More. Read our full article How To Display Fresh Produce Effectively.

BOOST YOUR FASHION & HOME SALES WITH THESE TOP TIPS

Booming fashion & home retailers will tell you that their success isn't down to luck. To thrive and prosper in a competitive high street, your retail space should provide a welcoming and comfortable shopping environment and your displays should be engaging and inspire customers.

 

  • Utilise wall space - Clothing rails are one of the most common types of clothing displays, yet not all clothing racks are the same. Here are some things you should consider when choosing the right type of clothing rail for your fashion store. 

  • Support with signage - Positioning signs in carefully chosen locations throughout your store will get great results. From highlighting matching garments to limited edition collections, there are many ways that instore signage can drive better product engagement and connect with a shopper.


Learn More. Read our full article Boost Your Fashion & Home Sales With These Top Tips.

AN INTRODUCTION TO CONSUMER PSYCHOLOGY

Consumer psychology studies how customer thinking, beliefs, feelings and attitudes influence how they shop and relate to products. It sounds complicated, but it comes down to the fact that we all have the same subconscious triggers that prompt us to take certain actions.

Without giving you a long and complex customer psychology lesson, we've rounded up what we consider to be some of the most important thought processes and internal justifications of shoppers and how you can leverage these to boost your sales.

 

  • Tell A Story - How a customer feels about your brand typically determines whether they shop in your store. Shoppers instinctively look for narratives that make them happy and brands that share the same values as them. Use storytelling to strengthen customer loyalty, and establish your brand as a trustworthy.

  • Visual Merchandising - Mediocre retail displays don't compel shoppers to buy. Rather than haphazardly placing products on a shelf and hoping for the best, employ psychology to engage your customers' imagination and create more interest in your product.


Learn More. Read our full article An Introduction Into Consumer Psychology.

MAXIMISE SALES WITH THE ULTIMATE SHOP LAYOUT

Although every retail store is different, they all share the same goal; to entice shoppers over the threshold and persuade you to leave with more than you intended to buy! 

In this article we look at lots of clever retail design tactics that will transform any retail environment and keep customers shopping.

 

  • Steer customers through your store - With eye-catching displays and an optimised store layout you can slow customers down and draw them around your store in specific routes to encourage them to view more products.

  • Build hot spots and focal displays - As customers approach your store a striking display at the entrance should make an arresting first impression and pull them in. Here are a few display ideas to entice and engage.


Learn More. Read our full article Maximise Sales With The Ultimate Shop Layout.

HOW TO APPEAL TO ECO-CONSCIOUS SHOPPERS

With sustainability driving brand loyalty there's lots for retailers to gain from adopting ethical practices, promoting eco-friendly products and making small in-store changes to do their bit for the environment. 

We'll give you some tips that are easy to put into action and get you thinking about ways to reach eco-conscious customers.

 

  • Choose natural retail displays - The appearance and texture of natural materials such as wicker and wood can aid an impression of quality and well-being. Besides looking more attractive than acrylic alternatives they're durable, long-lasting and economical.

  • Introduce gravity bins into your store - There is no need to eradicate all single use plastic from your shop in one fell swoop. Instead you can help to reduce the quantity of individually wrapped and packaged foods by introducing Gravity Food Bins into your store. 
 

Learn More. Read our full article How To Appeal To Eco-Conscious Shoppers.

USING PRODUCT SAMPLING TO BOOST SALES

Got a great new product and want to show it off? Well, if your customers can resist free samples then they're stronger willed than the team at Gadsby! Customers respond well to this style of consultative selling technique, so in this next article we're going to outline the key advantages and the many ways your business can reap the rewards.

 

  • Appeal to all the senses - Tantalise taste buds and sense of smell with mouth-watering food samples helps customers discover alternative product options and spend more time in-store.

  • Create visual appealing displays - Not to be underestimated, presentation is the key element of a successful product campaign. The right serving board or platter will enhance appearance and entice customers.
 

Learn More. Read our full article Using Product Sampling To Boost Sales.