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How-To

Our Simple Guide To Creating Hampers That Sell

So, you've decided to start a hamper business, we think that's a great idea, although we are a little biased!

If it's a helpful nudge in the right direction you're looking for, then our practical guide to hamper gifting will stand you in good stead. Our team at Gadsby have plenty of experience and top tips to get you started on your hamper journey.

We don't think there is a wrong time to start selling hampers, there are many retail and corporate gifting opportunities throughout the year, not just seasonally. They are also a great way to sell through slow-movers and end-of-line stock.

Our helpful How-To covers topics from selecting the right base for your ready-made gifts, the best way to merchandise hampers in-store and how to make better sustainable gifting choices for your business. Let's get started...

A beginners guide to Hamper Gifting

 

View our collection of Wicker Hampers Tray Hampers blog link

 

REFINING YOUR INITIAL IDEAS

SELECTING SIZES & HITTING KEY PRICE POINTS

Consider the following questions to help find the right strategy for your gifting range.

  • What do you want achieve?
  • Who is your target demographic?
  • How much do customers want to spend?
  • What are your margin aspirations?

A balanced and considered pricing structure can help you create a range that appeals to all clients. Depending on your business model you need to hit key price points such as £25, £50 and £100 to appeal to different customers. Don't forget to consider what gift packaging options might be relevant at each level.

At the lower end, ready-to-use cardboard or bamboo trays are a highly cost effect option ideal for budget hampers, while still giving the ability to create eye-catching, attractive gifts with various components. Traditional wicker hampers are a great option for mid to high priced options. The hamper itself instantly adds value to the gift as it can be re-used.

Once you've finalised your ranging and pricing structures, it's time to move on to product selection...

CREATING THE GIFT PROPOSITION

SELECTING YOUR COMPONENTS & PACKAGING

We appreciate that making a selection online can be tricky without being able to physically gauge sizes and feel the quality of our product which is why we offer a quick and easy sampling service that places our product in your hand the following day. 

We also have a fantastic concept store here in Somerset with a hamper creation station, where you can mix and match hamper styles, coloured shred fill and decorative ribbon & wrap to find a style that is aligned with your brand and complements your product.

If you're not sure what size hamper you need try laying your items out on a table and measuring the surface area they cover, this should give you a good indication of what size to go for.

The composition of your hampers are of utmost importance. When done effectively, you will be able to increase customer enthusiasm and maximise sales. Don't just fill it with look-alike products, be playful and appeal to all your customer's senses by combining colours, scents, textures and tastes to create a different offering from your competitors.  

Finally, don't ignore how the hamper will look when it's opened by the lucky recipient; a good impression and customer experience is an opportunity to build brand awareness and grow your customer base.

 

Selecting your components & packaging.

Themed hampers & complementary colours

BOOST YOUR SALES WITH

THEMED HAMPERS & COMPLEMENTARY COLOURS

Classic wicker hampers don’t need much dressing; a few complementary finishing touches and well-curated products are all you need.

Our customers often find one or two gift packaging styles that work for them and add variation to their gift range with different products and themes.

Colour is a powerful tool you can use to create striking impressions. As well as adding colour through ribbon and shred, you can combine shades of colours or group contrasting colours that complement each other, consider doing this with your components too, not just the packaging.

For a contemporary finish, try greys hue or neutral creams and off-white. Rich reds and forest greens are a wonderful way to achieve a timeless look for festive hampers. Consider other ways products can be used and plan ahead. If Christmas leads to left over stock, red items are great for Valentine's!  

Take advantage of opportunities that commercial holidays bring throughout the year and use the marketing opportunities to theme your hampers. It is also advantageous to think about other special gift-giving occasions as these will serve you in between peak trading periods.

THE HAMPERS ARE READY, NOW WHAT?

MASTERING IN-STORE DISPLAY & PRESENTATION

The way your gift hampers are displayed will have a significant influence on your sales.

A beautifully displayed open lidded hamper has the power to wow your customers the moment they step into your store. An easy way to get your products noticed is to put them in the prime space in direct view of the store entrance. Encouraging customer interaction will engage customers, allowing people to interact with the product is key to conversions.

If you are planning on offering 'build-your-own' hampers in your farm shop or deli, inspire and ignite your customers imagination with a beautifully presented finished demonstration hamper. Have a member of staff on-hand to help convert interested customers.

Considered point-of-sale will help you create powerful & engaging displays so it’s worth spending time to perfect this important element of your display. We have written an easy-to-follow How-To guide on chalkboard lettering to help you compose in-store signage that will maximise visual impact of your display.

If you're an online retailer you can't ignore the issue of presentation either. Photography is a huge part of the online sales process; clients are ever more critical and have a huge range of alternative options available. Presenting products effectively in your photography is key to maximising sales.

Mastering in-store display and presentation

Options to suit all styles and budgets

HOW WE HELP MAKE THINGS EASY

OPTIONS TO SUIT ALL STYLES & BUDGETS

Our selection of hampers and gift packaging cover a wide variety of gifting options to suit every style and budget. We’ve been around for a while (over 150 years) and know a thing or two about what sells!

We strive to keep on top of evolving marketing themes and styles to help you keep up with how your consumers shop by providing innovative products that are both on-trend and on budget.

We offer no minimum order and free delivery on orders over £150, so you can order as and when you run low on stock and receive delivery of your hampers whenever you need them.

Planning ahead and purchasing in quantity will make your budget go further. Buying in bulk can be daunting if you're a start-up business or trialling a new product which is why we offer bulk discounts starting from 10% off smaller orders, up to 27.5% off larger volumes.

A QUICK SUMMARY

WHY YOU SHOULD MAKE HAMPERS A KEY PART OF YOUR GIFTING RANGE

There are a multitude of ways hamper gifting can work for your business. If your objectives include increasing profit margins, selling through slow moving stock or increasing brand awareness, our wide range of gifting options and accessories are available to tailor your gifting to work for your purpose and budget.

Our online ordering service is very easy to use. If you have a quick question or need some advice, then our live online chat service is available during office hours Mon-Fri 9am - 5pm. You can also get in touch with our sales team via email or by calling 01278 437123.

A key part of your gifting range.