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The Importance of Customising Your Gift Packaging

24 June 2024

In today's competitive gifting market, packaging plays a crucial role. This is both the first impression and the lasting impact a product has on its customers. It doesn't matter whether you run a small business or a large brand. Customising and branding your packaging can enhance your brand's visibility and customer loyalty.

Branded wicker hamper baskets and wooden wine bottle box

When customers first view your product (online or in-store), the packaging is what they look at first. Branded gift packaging that is eye-catching and high-quality can grab their attention. A professional appearance not only attracts customers. It also sets the tone for the quality of your product, making it seem more desirable and trustworthy. This blog explores the key reasons why custom packaging, particularly branding is a good move for businesses of all sizes.

Brand Recognition & Recall

Consistency in gift packaging design helps reinforce your brand identity. When customers see your logo, colours and other design elements, it strengthens their brand recognition. Unique and memorable packaging makes it easier for customers to recall your brand. Especially when making purchasing decisions and fostering brand loyalty.

Customer Experience & Standing Out

A great unboxing experience can enhance customer satisfaction. Custom packaging can turn a simple product gifting experience into a memorable event. High-quality packaging pleases customers. It also increases the perceived value of your product. This makes them feel that they have received something special.

In a crowded market, standing out is crucial. Custom packaging gives your brand a unique identity, differentiating it from competitors. It also provides an opportunity to tell your brand story. This helps to create a deeper connection with your customers. This uniqueness can be a decisive factor in customers choosing your product over your competitors.

Customer Experience & Standing Out

Branded packaging serves as a mobile advertisement for your business. Every time a customer carries your product, they are promoting your brand. Also, visually appealing packaging is more likely to be shared on social media. In turn, expanding your reach organically, without paying for advertising.

Branded packaging can also help build a bigger connection with your customers. When customers feel valued and appreciated, they are more likely to become repeat buyers. It's worth noting that an increasing number of consumers are now environmentally-conscious. They prefer brands that reflect their values. Customised packaging can emphasise your commitment to sustainability by using eco-friendly materials. And sustainable ways of branding. This will appeal to a wider, growing audience. And it'll also enhance your corporate image as a responsible and forward-thinking brand.

Gift packaging customisation for wooden wine boxes and wicker hamper baskets

Customer Experience & Standing Out

If you're stuck on the type of branding or customisation you need, that's where we come in. When creating a branded or bespoke product, we're the experts. Our creative and logistics teams in the UK work directly with our overseas manufacturing team. We cover everything - from initial designs and costings to delivery.

Hamper stencilling, laser engraving and liner customisation have the shortest lead times. So, if you're looking for a fast turnaround these are your best options. Opt for full-colour screen printing or embroidery on our fabric hamper liners for instant brand awareness. Lead time 2-4 weeks with minimums of 100+. Make your brand unforgettable by putting your name or logo front and centre on our wicker hamper baskets. Lead time 1-2 weeks with minimums of 20+. Our wooden boxes provide an ideal canvas for laser engraving. It is the perfect addition to your gifting range. Lead time of 1-2 weeks and minimums of 25+.

Our branding options don't stop there. If you have a bigger project and/ or longer lead times and you've found a product online that needs a small tweak, we can help. We can create something unique from wicker baskets and ceramics to wire work and fabric bags.

Find out more about our branding and bespoke services here. Looking to create a product but can't see it on our website? Head to our Global Sourcing page.