B Corp Q&A with Will Gadsby

Why was it important to become B Corp certified?

B Corp certification had been on our radar for some time. After extensive research, we concluded that while no certification is perfect, B Corp was the most comprehensive framework available for driving meaningful change across the business.

The process required us to evaluate every part of our operations - from employees and governance to supply chains and environmental impact. It wasn’t about measuring one area in isolation; it was about understanding what it means to be a better, more responsible business. That self-assessment hasn’t ended with certification. If anything, it has continued to sharpen our focus on people, planet and product.

Becoming a certified B Corp has increased our awareness of our impact and helped us set clearer, more structured sustainability targets across the business.

When did you know we were ready to pursue B Corp certification?

We saw B Corp certification as a natural next step in our sustainability journey. Our work with other certifications, including Planet Mark, helped us develop a clearer roadmap towards our net zero ambition for 2045.

We are also members of Sedex across all production sites, which involves regular independent ethical audits and a strong focus on supply chain transparency. These frameworks gave us the confidence that B Corp certification could take our sustainability approach further by encouraging a more holistic, business-wide perspective.

How did you find the certification process?

The B Corp certification process is rigorous, and it required input from across the entire organisation. It was particularly positive to see how many teams engaged with the process and how it helped build a stronger understanding of sustainability across the business.

Throughout the assessment, we were able to identify both strengths and areas for improvement. We achieved a score of 93.4, well above the minimum certification threshold of 80, and above the median score of 50.9 for standard businesses.

However, the score itself is not the focus. The real value lies in continuous improvement - understanding where we can do better and how we can keep progressing year on year.

What are the sustainability initiatives you're most excited about?

We are proud to be part of a global community of businesses committed to using business as a force for good.

We have already achieved key milestones, including becoming carbon neutral and introducing renewable energy sources into our operations. However, there is still significant work ahead as we continue to refine and expand our sustainability strategy. Ongoing priorities include reducing emissions, improving transparency across our supply chain, and strengthening our long-term environmental targets.

You can learn more about this on our Responsible Business page.

Looking Ahead

B Corp certification is not an endpoint - it is a framework for continuous improvement. For us, it provides structure, accountability and momentum as we continue to develop as a responsible packaging business.

We are proud of the progress made so far, but equally aware that this is an ongoing journey. Being part of the B Corp community keeps us connected to businesses that are constantly challenging themselves to do better.