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Father's Day Gifting Range

27 May 2024

Father's Day is just around the corner, and it's time for businesses to gear up for another national day. If you're a gifting company, Father’s Day (16th June 2024) presents a prime opportunity to update your ranges. In this blog post, we'll offer you insights and inspiration if you're looking to revamp your gifting offering.

Father's Day hampers and gift boxes

From traditional wicker hamper baskets, new cardboard gift boxes and wine bottle boxes, we have something for every display. It doesn’t matter if you're a retailer, an eCommerce platform or a small business owner. Read on to discover how you can enhance your gifting game and make this Father's Day successful in terms of sales, footfall or website hits.

Work out your hamper contents

Working out the contents for your hampers first is always a good way to start when changing up your range. This approach ensures that the items chosen align with the theme, purpose and target audience of the hamper. In this case fathers, grandfathers, uncles etc.

By curating the contents first, you can tailor your selections to match the preferences and interests of the recipients. This results in a more thoughtful and meaningful gift and will have your customers coming back to your shop again and again.

Additionally, determining the contents beforehand allows for better budget management and optimisation of resources. This is because you can assess the overall cost and value of the hamper contents before committing to specific hampers. Add and remove contents where you see you could save money, increase margin or add value.

Ultimately, starting with the contents ensures that the final product is not only visually appealing but also delivers value to the customer. Making the gifting experience for your customer to the recipient more memorable.

Choose the best hampers for your range

The next step is to choose the appropriate packaging that complements and enhances the products you've chosen. For wicker hamper baskets, consider the classic charm they bring. They're ideal for traditional or rustic-themed gifts. Their durability and versatility make them suitable for a wide range of contents. From gourmet food items to bath products.

Cardboard gift boxes offer a modern and sleek option and are also cost-effective. Our new boxes are perfect for showcasing luxury goods or artisanal treats. Their flat-pack design saves space when they're being stored away. What's more, they offer a stylish and secure way to present the contents. Our cardboard boxes come in three colours (grey, kraft and black) and three sizes (small, medium and large). Add all or a few to your gifting range and you've got an affordable gifting option for your customers.

Wooden wine bottle boxes exude sophistication and are ideal for presenting premium beverages. The sturdy construction ensures the safe transportation of fragile items. The boxes also add a touch of elegance to the simple gift idea of a bottle of wine.

When choosing hampers, it's essential to consider not only the aesthetic appeal but also the practicality and suitability of the chosen contents. This will ensure a great shopping experience for your customers and a great unboxing for the recipient.

Ways to customise

We talk about customisation a lot. That’s because it’s a really great way to get your brand name or logo into so many homes. Our wicker hamper baskets and wooden wine boxes (as with all our products) are designed and made to last.

So, when it comes to adding to your gifting range for Father’s Day (or other holidays and occasions) why not try our branding service? If you opt for liner customisation, then you will have a high-quality cotton liner for inside your wicker hamper baskets screen printed or embroidered with your brand name. The lead time for this is 2-4 weeks with minimums of 100+.

For branding on the wicker baskets, opt for our lid stencilling service. With a lead time of 1-2 weeks and minimums of 20+, it’s a great way to increase the perceived value of the overall gift. Lastly, our wooden bottle boxes can also be customised. If you’re looking to get 25 boxes or more and working to 1-2 weeks lead time, then laser engraving could be a great option to go for.

Head to Branding & Bespoke to find out more.

This finishing touches

Those finishing touches play a big role in enhancing your gifting display. They help to leave a lasting impression on the customer and can help increase sales. Finish off your hampers with ribbon, bows, and shredded paper to take your range to the next level.

A well-selected ribbon can add a pop of colour to hampers, tying everything together...literally. For Father's Day gifts, opt for colours such as gold, black, green and navy. Tie your ribbon around the hamper and, if you want, add a decorative bow. Bows provide an extra layer of luxury, instantly enhancing the visual appeal of the gift. Don't have time for a separate ribbon and bow? We supply an already-tied all-in-one, take a look here.

Shredded paper and wood wool serve as a practical filler to protect the contents of the hamper. It also adds texture and dimension to the presentation and, if choosing a vibrant colour, can catch your customer’s eye. We have a huge range of shredded paper colours for you to choose from. We'd recommend trying to match the colour of your ribbon to your paper shred.

Of course, if you're sending your hampers out, make sure you have your transit packaging and enough packaging supplies to deal with demand. It's not just gift boxes, hampers and bottle boxes we have, take a look at the full gift packaging range here.