Mother’s Day Hampers: Colours, Contents & Packaging

As demand grows for distinctive Mother’s Day hampers, we explore the key trends shaping colours, contents, and packaging styles - and how the right hamper packaging can make the finished gift even more memorable.

Trending colour palettes for Mother’s Day hampers

Soft, Spring-led colour palettes continue to dominate Mother’s Day gifting. Blush pinks, sage greens, lavender tones and warm neutrals reflect the season and work particularly well across a wide range of gifting categories. The colours convey calm, care and understated luxury - qualities consumers actively seek when buying for Mother’s Day. If you have any packaging material left over remember Easter is only a couple of weeks after so there's opportunity there create Easter baskets.

When it comes to creating your hampers, colour is often introduced through internal presentation. Pastel shades of shredded paper such as white, light blue and lilac add gentle contrast and helps tie together varied product packaging, while natural wood wool and cream shredded paper remains popular amongst businesses and brands that offer a more organic or rustic aesthetic. Neutral tones also work well if you're a brand or business trying to appeal to eco-conscious consumers or premium markets.

Popular Mother's Day hamper contents

Traditional Mother’s Day hamper contents remain strong sellers, including artisan chocolates, speciality teas and coffees, skincare products, candles, and small bottles of wine or Prosecco. Increasingly, customers are also drawn to locally sourced, handmade and personalised items, which align well with the storytelling potential of hampers.

From a business’s perspective, the choice of contents has a direct impact on packaging requirements. Glass bottles, ceramics, and heavier items benefit from the cushioning and structure provided by wood wool, while shredded paper is ideal for lighter products and colour-led presentation. High-quality hamper fillings not only protect goods in transit but significantly enhance the unboxing experience.

Packaging styles: from traditional to modern

Packaging plays a central role in how Mother’s Day hampers are perceived and priced. Different formats allow businesses to target distinct customer segments.

Wicker Hampers remain a timeless choice for Mother’s Day. Their traditional appearance and reusability make them ideal for premium, multi-item hampers. Wicker hampers are particularly popular with farm shops, garden centres and luxury gift retailers seeking a classic presentation.

Wooden bottle boxes continue to grow in popularity, especially for wine, spirits, oils and gourmet drinks. Their solid construction offers excellent protection, while the natural wood finish aligns with current sustainability and craft-led trends. For single-item or paired bottle gifts, wooden boxes deliver a strong sense of quality and value.

Card hamper boxes and trays offer a practical, lightweight and cost-effective solution for businesses. Easy to brand, stack and transport, they’re well suited to e-commerce, mail-order hampers and retail displays. When paired with quality shredded paper or wood wool, card packaging can still deliver a premium finish.

Creating a memorable Mother's Day hamper

For businesses, successful Mother’s Day hampers are built on a balance of thoughtful product selection, seasonal colour trends and well-chosen packaging. By investing in quality hamper packaging and interesting products to fill your hampers with, you can create gifts that stand out on the shelf, photograph well online and delivery a memorable unboxing experience for the end customer.