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Why We Still Love Wicker

19 May 2025

Wicker remains a popular choice thanks to its organic charm, adaptability and roots in traditional craftsmanship. As a sustainable and eco-conscious option, it brings warmth and texture to interiors while serving as an appealing alternative to synthetic materials. Its strength and low maintenance nature further enhance its enduring appeal.

A stack of small wicker huntsman baskets all piled up on top of each other

We started with wicker, and it remains integral within our business. Why? It’s an incredibly strong and durable material and can be skilfully crafted into countless shapes and sizes. The natural and timeless aesthetic it offers means it’s a material we will use for years to come.

Natural & timeless aesthetic

Wicker embodies a natural and timeless aesthetic that effortlessly blends with a variety of design styles. Crafted from organic materials like rattan, bamboo or willow. Its earthy tones and woven texture bring a sense of warmth and authenticity to any space.

The intricate patterns and artisanal quality of wicker pieces reflect a rich heritage of craftsmanship, adding character and charm that never goes out of style or off trend. Whether used in modern, rustic or beach-y stores, wicker’s understated elegance makes it a great choice for retailers.

Wicker baskets are a great way to expand on your gifting range or create a more welcoming and rustic atmosphere in your store. And it’s not just our standard stock that you can choose from, we can create bespoke wicker ranges for you that are designed specifically to your specifications.

Sustainability & skilled craftsmanship

Wicker isn’t just an aesthetically pleasing material, it’s also sustainable and eco-friendly. Made from fast-growing willow, our wicker baskets are one of the most eco-friendly choices you can make when it comes to your gifting range.

Whilst it’s great for the planet, it’s also positive for the people who create our hampers and other wicker products. As they’re handcrafted, we’re able to support traditional, small-scale artisans rather than mass manufacturing.

These skilled workers pass on their learnings to others ensuring that this important craft continues through the generations. It’s something we’re passionate about and will continue to support our workers overseas to add onto their skills whenever possible. You can find out more here.

An image of a woman working in a warehouse in front of a stack of wicker hampers holding a sign that says Our People

Versatility & durability

Wicker stands out for its impressive versatility and durability, making it a practical and stylish choice for both indoor and outdoor settings. Its lightweight yet sturdy construction allows for easy rearrangement and long-lasting use, even in high-traffic areas.

Our wicker hampers baskets are made from either full willow or split willow. Whilst split willow is, as the name suggests, only half a willow stem, it’s still incredibly long-lasting and strong. The key difference? The hamper is a little more lightweight than our full willow hampers.

The ‘warmth’ factor: functional & stylish

Wicker brings a unique sense of warmth to any space, effortlessly combining function with style. Its natural fibres and handwoven texture create a cosy, inviting atmosphere either to your retail space or to your customers home once purchased.

It softens modern interiors and adds to the rustic look of traditional homes. The warmth isn’t just visual, it also contributes to a lived-in, comfortable feel that makes a space more welcoming. At the same time, wicker’s stylish design and timeless appeal allow it to function as both a practical furnishing and a decorative accent.