• <
  • Blog

Boost Wine Sales with Bottle Boxes

7 April 2025

A well-packaged product not only grabs customer attention, but it can also enhance the overall customer experience, making it more desirable and gift-worthy. When it comes to wine, premium packaging - such as bottle boxes - can significantly increase the perceived value of the gift, making it feel more special and luxurious.

This type of packaging not only encourages customers to choose higher-priced options but also boosts repeat purchases and brand loyalty. If you’re a gifting business, or own a wine store then investing in high-quality, sustainable bottle boxes helps you stand out and ultimately drives more sales.

A range of bottle boxes in natural and black as well as different sizes

Does packaging influence buying decisions?

Yes! A well-designed bottle box instantly signals quality, professionalism and attention to detail, making the wine inside appear more premium. Whether displayed on store shelves, online imagery or given as a gift, an eye-catching and well-crafted package can make all the difference in converting a ‘potential customer’ into a ‘buyer’.

Wine is one of the most popular gifts for various occasions, from corporate events to personal celebrations. However, a plain bottle may not always feel special enough for your customers. A stylish, high-quality bottle box transforms a simple bottle of wine into an elegant and thoughtfully presented gift. What’s more, it removes the need for additional wrapping!

A range of black bottle boxes that holds one or two bottles of wine

Choosing the right bottle for your business

Selecting the right bottle packaging is essential for enhancing product appeal, meeting customer expectations and aligning with your brand image. Whether you’re looking for a premium, eco-friendly option or a budget-friendly yet stylish option, we have a bottle box to suit different business needs (and budgets!).

Wooden bottle boxes

Wooden bottle boxes offer an elegant and timeless way to package wine, making them an excellent choice for premium brands and high-end gifting. The sturdy construction of our wooden hampers not only protects the bottle, but it also adds a sense of luxury and craftsmanship.

A bonus is that our wooden packaging completely aligns with whatever sustainability targets you may have as a business. Our bottle boxes are made from fast-growing Paulownia wood, making it a brilliant eco-friendly product. These boxes can also be laser engraved, adding a brand awareness element to your range - custom bottle boxes are always a hit with customers!

Our range of bottle boxes comes in a few different sizes which is great if you stock wine, Champagne and Magnum bottles in your own range. If you’re looking for a couple of different colours then we stock boxes in black and natural - all ready for next day delivery.

Cardboard bottle boxes

If you’re a business looking for the best possible margin and an affordable yet stylish packaging option, cardboard bottle boxes are a great solution. Lightweight, easy to store and available in a variety of colours and finishes, these wine boxes provide an attractive presentation without significantly increasing your costs.

Our cardboard wine bottle boxes are designed with a clear window to the front so, whilst the bottle is protected within the package, customers can see the bottle they’re buying. Our Kraft bottle boxes are a new addition to the range and hold either two or three wine bottles. In a fluted design, they feature a carry handle top and open window, again for better visibility of the product inside.

Presentation trays & hampers

For businesses that want to offer more than just a single bottle of wine, presentation trays and hampers provide a creative wine gift box solution. These allow for the inclusion of additional products such as artisanal foods, chocolate or accessories to go with wine such as bottle openers.

Fill your hamper or tray with shredded paper or wood wool and add in your products. You’ve then got a fantastic gifting option that works in your store for corporate events, special occasions and National holidays. Not to mention, these sorts of hampers look great in your offline or online store.