Create Eye-Catching In-Store Displays That Drive Sales

At Gadsby, we understand that successful displays are about more than just aesthetics. They’re about flexibility, durability and creating moments that make your shoppers stop, look and engage. Within this post, we’ll explain how you can use some of our most popular retail display products to create eye-catching displays that genuinely drive sales.

1. Use vertical displays to maximise floor space

Every square metre of your store counts, especially in busy or compact retail environments. Our freestanding metal display units (FSDUs) are ideal for making the most of vertical space without overcrowding your floor.

Our modular stands come in a variety of sizes and can be paired with interchangeable crates, wicker baskets and wooden shelves to suit your stock and layout. By building upwards, you create natural sightlines that draw customers’ eyes through the display, encouraging exploration and longer dwell times.

Position your taller displays near store entrances of high-traffic areas to showcase seasonal offers or bestsellers to your customers.

2. Create a cohesive look with industrial display systems

Looking to improve your store’s aesthetic? Our industrial pipework display systems combine strong visual impact with practical design. These components - rails, uprights, brackets and shelving - let your build custom displays that feel both modern and timeless.

This system works especially well in lifestyle stores, delis and homeware boutiques where branding and ambiance are key. The clean lines of black powder-coated steel paired with natural wood shelving create a balance of structure and warmth.

Use coordinated shelving to create product ‘stories’. For example, grouping items for a weekend brunch or self-care night.

3. Add texture and warmth with natural materials

Nothing adds instant charm and approachability quite like natural materials. Our range of wooden crates, display carts and wicker baskets is perfect for creating rustic or artisanal-style displays.

Not only are these materials on-trend, but they also introduce texture and contrast to your store layout. Crates can be stacked, placed on risers or slotted into shelving units to create depth and dimension. Wicker baskets offer a tactile, sustainable feel that customers love, especially in food or gift environments.

Use mix and match crates in dark and light finishes to create visual variation across zones or seasonal themes.

4. Make your promotions pop with signage and POS tools

Great displays do more than just look good, they communicate clearly. Gadsby offers a variety of signage and point of sale accessories, including chalkboards, ticket holders and display clips, all designed to help you tell your product story and highlight key offers.

Whether it’s a handwritten chalkboard for a daily special or a sleek price ticket clipped to a crate edge, clear signage boosts trust and speeds up purchase decisions. And because our signs are reusable and versatile, they’re as cost-effective as they are stylish.

Always keep signage at eye level or directly next to your product. Use bold lettering for prices and include short, benefit-led descriptions.

5. Refresh regularly to keep customers engaged

Even the most stunning display will lose its impact if it stays the same for too long. Regularly updating your in-store layouts keeps your environment feeling fresh and encourages repeat visits.

Thanks to the modular and flexible nature of Gadsby’s display systems, it’s easy to rearrange crates, switch out baskets or swap signage as needed. Whether you’re updating for a new season, a promotional campaign or a themed weekend, your displays can evolve without needing a full redesign.

Plan a small display change every 2-3 weeks to keep regular shoppers curious and engaged with your products.

Conclusion

Create in-store displays that drive sales aren’t about gimmicks, it’s about the right tools and techniques to showcase your products effectively. With Gadsby’s high-quality, flexible range of retail display solutions, you can design layouts that are not only visually compelling but commercially effective.

Explore out full range of retail display supplies to start building displays that work as hard as you do. Need help choosing the right set up for your space? Contact our expert sales team who can advise you further.