Display Updates for Spring

Within this blog post, we will touch on the best materials to use, innovative ways to update your window displays and how to create a better flow through your store. And let’s not forget the all-important finishing touches.

Why do seasonal updates matter in retail?

Refreshing your displays for each season or at least a few times per year is more than just an aesthetic choice. It has a direct impact on customer engagement, brand perception and sales. Here’s why it is essential to update your displays for Spring:

1. Captures customer attention

• Your shoppers are naturally drawn to fresh, vibrant displays that reflect the changing season.
• A well-curated Spring display creates a welcoming atmosphere, encouraging foot traffic and longer in-store visits.

2. Aligns with consumer mindset & shopping trends

• As the weather gets warmer, customer preferences shift towards lighter, fresher and more seasonal products.
• Spring is a key shopping period with events such as Easter and Mother’s Day, making it crucial to align displays with these occasions.
  

3. Increase sales & impulse purchases

• Seasonal displays highlight new collections and bestsellers, encouraging customers to make impulse buys.
• A refreshed layout makes it easier for shoppers to discover relevant products, improving their overall experience.

What are some key updates to implement?

There are many ways to refresh your retail displays, from window arrangements to thinking about sustainability. These are the three key areas we would focus on:

1. Rethinking the materials you use

Whilst you are going to be refreshing your displays seasonally, your products/ produce could stay the same throughout the year. Use lightweight materials such as wicker baskets and wooden hampers - both materials offer a rustic touch.

Likewise, a touch of metal can also implement a modern twist to your displays. Our metal display stands combined with wicker and wooden baskets perfectly combine old and new in an eye-catching way for your customers.

Don’t leave any space unturned! Think about counter displays, till points, tricky corners and general floor space - they are all areas that offer big opportunities. If metal isn’t your thing and you want to stick to the more natural and rustic look, CrateWall is a standout product. Like our metal stands, CrateWall offers flexibility and versatility. You can also stain or paint this product to match your update.

2. Sustainable & eco-friendly props

Spring is the perfect time to add splashes of colour with floral elements such as artificial plants and different textures. If you opt for artificial plants then you can reuse these for many years to come, making them that bit more sustainable.

Using props that can be reused or recycled is a great way for you to save some money as a business. Signage is a perfect example of this. Our reusable chalkboards are a great prop to use around your store - they’re eye-catching, easy to change your messaging and sleek.

3. In-store layouts & window displays

Spring is all about openness and freshness - your store layout and windows should reflect this. Switch out dark, wintry colours with fresh greens and pastels. Like your store layout look, your windows should be engaging and offer that fresh new look - it’s the first thing your customers will see after all.

Bring what you’re selling in-store to the forefront - willow baskets and trays, wooden hampers and trays can provide a great container to place products in for your customers to spot straight away. Our expert sales team has exceptional knowledge when it comes to in-store display so if you’re still unsure, we can help. Call the team on 01278 437 123 or email [email protected].