How Product Branding Can Grow Your Business

Within this blog post we’ll talk about how clear and clever branding can help with brand recognition, how it builds trust with your customers and can even offer you free advertising. We’ll also talk more about the different branding options and whether a more bespoke product could be just what your business needs.

Increases Recognition & Visibility

Adding branding elements like hamper lid stencilling and laser engraving, for example, is a powerful way to increase brand recognition and visibility for your business. These custom touches turn ordinary packaging into a branded experience, ensuring your logo or message is front and centre from the moment the customer receives their hamper.

Subtle reinforcement like this reinforces your identity, each branded detail helps embed your business into your customer’s memory. Big brands like Fortnum & Mason, Selfridge’s and Harrods do this well within their gift packaging ranges and a lot of smaller brands follow suit. Branding is especially important when hampers are shared, gifted or featured in advertorial content and on social media.

Builds Trust & Brand Loyalty

These branding styles can also build trust within your customer base and foster brand loyalty by showing attention to detail, professionalism and consistency. These customised touches signal to customers that you care about quality and presentation, which reflects positively on your overall business.

When a hamper, bottle box or slate board arrives beautifully branded, it creates a memorable and cohesive experience that feels thoughtful and reliable - qualities that your customer base will associate with trustworthy brands.

Over time, this consistent brand presentation helps form an emotional connection, encouraging repeat purchases and turning one-time buyers into local advocates who value and return to your brand.

Introduces a Premium Price Point

These customisations differentiate your hampers from mass-produced alternatives, signalling craftsmanship and attention to detail that justify a higher price. Your customers can associate well-branded products with higher quality and when your packaging reflects that, it takes the entire product to another level.

If you’re a brand hoping to be stocked in various retail stores then this visual and tactile upgrade gives retailers the confidence to stock your gifting range in more prominent placements and at higher pricing tiers, appealing to consumers something special or gift-worthy.

Offers Word-of-Mouth (free!) Advertising

Invest in building a brand and an engaged community - word-of-mouth is your best channel. Branding can turn an otherwise normal-looking product into a talking point, generating valuable word-of-mouth advertising. When customers receive a hamper that looks distinctive and professionally branded, they’re more likely to share their experiences with others, whether that’s in person or through social media.

Whether it’s your brand name engraves onto a wooden bottle box, a beautifully printed liner inside a high-quality hamper or a stencilled hamper lid, each branded detail reinforces your identity and offers brand awareness organically.

Could a bespoke range work for you?

If you’ve got a bigger budget and a longer lead time to play with then our bespoke service could be just what you’re looking for. Our products are found across an array of markets and locations. With expert teams and production partners globally, we’re well-equipped to support the design and production of your projects.

It’s not just wicker, wood and cotton liners that we use either. Our bespoke service opens opportunities to incorporate different materials into your range. We can design and source tin, ceramics, jute, cardboard and so much more. Best way to learn more about this part of our business? Give the team a call on 01278 437123 or pop us an email at [email protected].