International Picnic Day: Top Buys

It goes without saying that a wicker hamper and a picnic go hand in hand. Within this blog post we’ll give you product ideas, display inspiration and offer simple ways you can showcase or update your product range online.

Create a standout product range

Our 14 inch wicker hamper basket is great for your customer who is driving to their picnic destination. You can fill the hamper with cold meats, wine or a bottle of fizz, cheese, crackers, chutney and more. These sorts of hampers look great in a farm shop or deli setting and are easy to dress with shred, branded liners and branded tags.

If you’re looking to create a more luxurious, high-end display our Huntsman hamper basket works well, especially if your customer wants to buy hospitality packages. It was made for a picnic and can be filled with similar products to our wicker hamper basket. It’s a real showstopper to have within your range and something your customer will be able to use again after the day.

It’s not always a pre-filled hamper basket your customer wants for a picnic, they may want to do their own food, in which case they would just need something for the food to go on. Our selection of bamboo boards works well for this kind of customer. Arrange your boards alongside your filled hampers so they’re still part of the picnic day range, but consumers will be able to great their own platters or charcuterie boards on the day.

Lastly, our jute bags can offer the versatility of your customer packing their own picnic or you fill the jute bags for them. These can also either be filled with shred, like wicker hampers, or use tissue paper to wrap the produce.

Merchandising & display

Use seasonal storytelling to drive engagement. Create a cohesive, picnic-themed display that tells a visual story - think ‘picnic in the park’, ‘luxury outdoor dining’ or ‘eco-friendly Summer gifting’. This kind of setup engages customers on a more emotional level and can encourage multi-item purchases.

Incorporating lifestyle visuals such as gingham cloths, faux grass and foliage and wooden crates to bring your display to life. Complement your product arrangement of boards, baskets and bags with lifestyle imagery (i.e. photos of picnics) to help visualise the end use.

Educational or promotional signage can explain the occasion more clearly to your customers. Using chalkboards and display stands together offers the rustic appeal of a picnic still and can be reused over other national days and seasonal events.

Don't forget your online presentation

Your offline merchandising can align easily with your website, if you have one. This reinforces brand storytelling and can also boost sales across multiple channels. Use the same picnic story online as you have already in store. If you have the budget for a photo shoot or can do this in house it’ll be worth it, your customers will welcome the refresh.

As well as new visuals, ensure you sync your key messaging around International Picnic Day across your website to make it really stand out. Creating a new landing page specifically for the day helps customers see your entire range all in one place. This messaging and links to that landing page can then be used on your social media accounts.