2025 Retail Marketing Calendar

We've put together our annual retail marketing calendar. It's packed with the key dates and National Days for the UK in 2025. It’s designed to give you plenty of ideas to inspire your sales campaigns. Keep it simple and focus on the events that align best with your brand.

January 2025

At the start of the year, shoppers are eager to spend their Christmas money and redeem gift cards. This makes it one of the prime months for both online and in-store sales. For retailers, it’s an ideal time to clear out leftover stock and promote gift hampers.

• 1^st January: New Year’s Day
• 5^th January: Twelfth Night
• 6^th January: National Shortbread Day
• 20^th January: Blue Monday
• 20^th January: National Cheese Lovers Day
• 25^th January: Burns Night
• 27^th January: Chocolate Cake Day
• 28^th January: Chinese New Year’s Eve
• 29^th January: Chinese New Year
• 31^st January: Hot Chocolate Day

February 2025

February offers the perfect opportunity to tap into the trend of people moving on from their New Year's resolutions. With events like Random Acts of Kindness Day, Love Your Pet Day, and Valentine's Day, it's a month dedicated to showing appreciation. Add a touch of romance to your Valentine's Day packaging with our red and pink tissue paper and shredded paper.

• 1^st February: Ice Cream for Breakfast Day
• 2^nd February: British Yorkshire Pudding Day
• 14^th February: Valentine’s Day
• 17^th February: Random Acts of Kindness Day
• 20^th February: Love Your Pet Day

March 2025

As the weather warms up, customers' moods are likely to brighten. This month is perfect for celebrating International Women's Day, Mother's Day, and St. Patrick's Day through your product range or store displays. Add a pop of colour to your hamper gifts with our green tissue paper and shredded paper.

• 1^st March: St. David’s Day
• 3^rd-9^th March: British Pie Week
• 4^th March: Pancake Day/ Shrove Tuesday
• 5^th March: Ash Wednesday
• 6^th March: World Book Day
• 8^th March: International Women’s Day
• 17^th March: St Patrick’s Day
• 18^th March: Global Recycling Day
• 20^th March: First Day of Spring
• 30^th March: BST starts
• 30^th March: Mother’s Day

April 2025

Easter is the perfect time to showcase foodie hampers filled with chocolate eggs, simnel cake, and other sweet treats. National Tea Day also provides a chance to create afternoon tea hampers, a beloved British tradition. If food hampers aren’t your focus, consider using Earth Day at the end of the month to highlight your brand’s environmental commitment. And for animal lovers, there’s yet another day dedicated to celebrating cherished pets.

• 1^st April: April Fool’s Day/ Easter Monday
• 11^th April: National Pet Day
• 14^th April: Garden Day
• 18^th April: Good Friday
• 20^th April: Easter Sunday
• 21^st April: National Tea Day
• 22^nd April: Earth Day
• 23^rd April: St. George’s Day

May 2025

As temperatures climb (hopefully), it's time to welcome the return of summer! Celebrate World Cocktail Day with beautifully curated hampers featuring refreshing cocktails or focus on food hampers to mark World Baking Day and National Biscuit Day, both celebrated this month.

• 1^st May: May Day
• 4^th May: Star Wars Day
• 5^th May: Early May Bank Holiday
• 11^th May: Eat What You Want Day
• 13^th May: World Cocktail Day
• 14^th May: National Biscuit Day
• 16^th May: International Day of Light
• 17^th May: World Baking Day
• 20^th-24^th May: Chelsea Flower Show
• 20^th May: World Bee Day
• 26^th May: Spring Bank Holiday

June 2025

With picnic season in full swing, fill your hampers with deli produce such as scotch eggs, sausage rolls and more. June also offers an opportunity to combine hamper themes. World Gin Day and Father's Day feature in the middle of the month.

• 1^st-30^th June: Pride Month
• 14^th June: World Gin Day
• 15^th June: Father’s Day
• 18^th June: International Picnic Day
• 19^th June: Clean Air Day
• 21^st June: Summer Solstice
• 24^th June: Midsummer’s Day
• 25^th-29^th June: Glastonbury Festival

July 2025

July is a quieter month, making it the perfect time to restock your inventory and plan your marketing strategies for the second half of the year. Meanwhile, keep your customers engaged with chocolate hampers for World Chocolate Day or a Wimbledon-inspired hamper featuring Pimms, strawberries, and cream.

• 30^th Jun-13 Jul: Wimbledon Tennis Championships
• 6^th July: Thank You Day
• 7^th July: World Chocolate Day
• 14^th July: Battle of the Boyne (NI)
• 25^th July: Cheese & Wine Day

August 2025

August marks the final stretch of summer, with families enjoying the season before the back-to-school rush begins. While in-store footfall may decline, online sales could see an uptick. Take advantage of niche holidays like Book Lovers Day and World Photography Day to get creative with your hampers and displays.

• 4^th August: Summer Bank Holiday (Scotland)
• 8^th August: International Cat Day
• 9^th August: Book Lovers Day
• 13^th August: Prosecco Day
• 17^th August: National Cupcake Day
• 25^th August: Summer Bank Holiday
• 28^th August: National Burger Day

September 2025

September is the perfect time to start planning for Christmas. If you run a brick-and-mortar business, focus on crafting your Christmas strategy, including promotions, point-of-sale materials, and retail displays. For online retailers, it’s time to prepare email campaigns, design a festive landing page, and set up promotional codes.

• 5^th September: International Charity Day
• 9^th September: Emergency Services Day
• 18^th September: National Fitness Day
• 26^th September: World’s Biggest Coffee Morning
• 27^th September: World Tourism Day

October 2025

October offers exciting sales opportunities for retailers. Spark your customers' interest by celebrating UK Coffee Week with complimentary coffee samples. Later in the month, take advantage of Pumpkin Day and Halloween to roll out impactful discounts and promotions on seasonal items. Use our orange and yellow shred to craft festive, spooky hampers.

• 1^st October: World Vegetarian Day
• 3^rd October: Buy British Day
• 3^rd October: World Smile Day
• 5^th October: World Teachers Day
• 10^th October: World Mental Health Awareness Day
• 20^th-26^th October: UK Coffee Week
• 26^th October: Pumpkin Day
• 29^th October: RSPB Feed the Birds Day
• 31^st October: Halloween

November 2025

November is likely a month you both anticipate and approach with caution. It can be a hectic time for retailers. With customers seeking significant discounts and getting a head start on Christmas shopping, you’ll be striving to achieve your highest sales.

Stocking up on wicker hampers, gift boxes and packaging supplies at the beginning of the month will help you stay prepared for the busiest shopping weekend of the year. Even if your brand doesn’t fully embrace the Black Friday frenzy, it’s still an excellent chance to capitalise on the increased customer traffic.

• 1^st November: World Vegan Day
• 4^th November: Roast Dinner Day
• 5^th November: Guy Fawkes Day
• 9^th November: Remembrance Sunday
• 11^th November: Remembrance Day
• 28^th November: Black Friday
• 29^th November: Small Business Saturday
• 30^th November: St Andrew’s Day

December 2025

By now, you’ve hopefully hit your sales target - but if not, don’t worry. Demand remains high as shoppers continue searching for Christmas gifts for their loved ones. Highlight and offer discounts on your most giftable products and provide a clear lead-time promise. This helps ensure your customers know whether their orders will arrive in time for the holiday.

• 1^st December: Cyber Monday
• 11^th December: Christmas Jumper Day
• 25^th December: Christmas Day
• 26^th December: Boxing Day
• 31^st December: New Year’s Eve