• <
  • Blog

Summer Holidays: Retail Display Updates

7 July 2025

As the Summer Holidays approach, it’s a good time for retailers to refresh their in-store displays and season gifting ranges. Warmer weather, longer days and a calendar full of national holidays offer opportunities to boost footfall and increase customer spending.

Summer retail display updates for gift packaging and retail displays

Whether you’re a farm shop, garden centre, deli or lifestyle store, eye-catching Summer-themed hampers and engaging retail displays can help you connect with customers looking for inspiration. At Gadsby, we support thousands of UK retailers with premium hampers, packaging and display solutions. With over 25 years of expertise, we can help you update your displays and product offerings, no matter how big or small the scale.

Seasonal hamper inspiration

Summer is the perfect season to get a little creative with your hamper offerings. Customers are looking for thoughtful, themed gifts that suit outdoor occasions, holidays and family gatherings. From picnic-ready hampers to indulgent BBQ kits and self-care baskets designed for relaxing at home or away, there are countless ways to tailor your product range for the warmer months.

By using carefully chosen packaging, like wicker trays, rustic crates of eco-friendly boxes - you can instantly elevate the look and feel of your hampers, making them more appealing both in-store and online. These are a few popular Summer hamper themes to consider:

1. Picnic & Garden Party Hampers

Nothing says Summer like a picnic in the park or a garden party with friends. Create hampers filled with Summer favourites - think chutneys, crackers, prosecco and sweet treats. Open wicker trays and rustic wooden crates give a relaxed, alfresco feel that fits the theme perfectly. Market these hampers as family days out, Summer gifting or seasonal impulse buys.

2. BBQ & Gourmet Grilling Kits

Appeal to those outdoor cooking enthusiasts with hampers that celebrate the Great British BBQ. Fill your hampers with spice rubs, marinades, artisan sauces and grilling tools to create the ultimate Summer bundle. These make excellent limited edition gifts and can tie in well with the inevitable heatwaves.

3. Summer Self-Care Hampers

For a more indulgent offering, curate hampers focused on relaxation and self-care. Combine Summer-scented candles, bath salts, skincare products and herbal teas to create a calm spa-like experience. Natural wicker baskets or soft-toned trays work beautifully for this theme, especially when styled with shredded paper in Summery colours for an extra special seasonal touch.

Small light grey hamper filled with skincare products

Retail display tips for Summer

Summer retail displays should do more than just showcase products, they should tell a story and spark seasonal inspiration. Start by refreshing your colour palette with shades that reflect the season, such as yellows, greens and blues, plus natural textures like wicker and wood.

Use varying display heights with crates, plinths and risers to create dynamic, eye-catching layouts that encourage customers to browse. Open-style hampers and baskets work especially well in Summer, allowing products to be seen and touched easily.

Include lifestyle props like picnic blankets, straw hats, faux grass or even a beach chair to bring your theme to life. Strategic placement is key, position your bestsellers near entrances or tills and use small signage or chalkboard tags to explain the story behind each hamper. Finally, ensure you make the most of your window displays, Summer is full of visual potential and a bright, seasonally-styled window can draw customer in from outside.

The best products to get now

At Gadsby, we understand the power of great presentation, especially during the busy Summer season. Whether your crafting picnic-themed gift sets or updating your retail displays to reflect seasonal trends, we’re here to help.

Our extensive range of hamper packaging includes classic wicker hamper baskets, eco-friendly cardboard gift boxes, wooden trays and hampers as well as bottle boxes. All these products come in a variety of sizes and colours.

For retail environments, our display crates and risers make it easy to create new and exciting store layouts that help boost visibility and sales. If you need help knowing exactly what it is you need then our expert team are on hand to help.