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Welcome to the Hamper & Gifting E-Learning Hub

Looking to learn how to create and sell your own hampers?
Click here to get started, or select any of our articles below.
Have questions about how we can help? Let's Chat.

 

 

WHY SHOULD YOU SELL HAMPERS?

From the classic wicker hamper basket made famous by the likes of Fortnum & Mason (and Gadsby!) to on-trend patterned card gift boxes, hamper making and gift creation can be a fantastic way to upsell product, boost customer engagement and increase business profits.

The first article in our e-learning hub will introduce you to the basics of just what makes hampers such an appealing proposition, both for the businesses that offer them and consumers who purchase them.
 

  • Hampers are a timeless and profit boosting range to offer. If you're a retail store they're a brilliant way to upsell to customers and increase average basket value. We'll show you why they work so well.

  • Are you an online seller? Hampers and gift boxes are quick to create, high margin, and offer potential for engaging photography that leads to high conversion rates. It's easy to create an eye-catching range.
 

Learn More. Read our full article Why Should You Sell Hampers?

HOW TO BUILD A GREAT HAMPER

Whether you're a Farm Shop, Garden Centre, Wine Merchant or online store, incorporating ready-made gift hampers into your gifting selection is a great way to upsell and grow sales. 

You're only four steps away from creating the ultimate gift hamper. Read on to discover just how easy it is to compose elegant high-value gifts from inexpensive gift packaging. We've covered the key steps from choosing a theme to making your hamper gifts look presentable.

 

Learn More. Click here to find out How To Build A Great Hamper.


Hamper packing 800px

AVOID THESE GIFTING MISTAKES

This article will help you navigate around the most common hamper pitfalls. These top five frequent mistakes have been compiled to help retailers know what to watch out for and apply whether you're filling your first empty wicker hamper or have been making gifts using cardboard trays for years. 

 
  • Never lose sight of quality. Shoppers respond positively to gift packaging that looks stylish and luxurious, but this doesn't have to be your whole range. Don't compromise on quality for low cost unnecessarily, be strategic in your approach and reap the benefits.

  • Are your hampers selling? If your gift hamper sales are lagging behind where you expect them to be then you could be guilty of one of our common gifting pitfalls ranging from poor photography to overfilling your hampers. Our guide will help you avoid these pitfalls and boost your sales. 


Learn More. Read our full article Avoid These Gifting Mistakes.

USING CARD BOXES TO BUILD ON-TREND HAMPERS

It's not just a cardboard box! Here's a round-up of how this eco-friendly, cost-effective gift packaging option can help you keep on top of retail trends and customer demand.

 
  • It's clear, viewing windows increase sales. Plain coloured gift boxes with a see-through window, perfectly complement the more detailed designs of commercial packaging by framing the products and providing a neutral backdrop.
 
  • Keeping it simple. Let the products speak from themselves and choose minimalist cardboard gift box designs to create eye-catching hampers.
 

Learn More. Click here to find out Using Card Boxes To Build On-Trend Hampers.

 

Using Card Gift Boxes To Build On-Trend Hampers

WHY EFFECTIVE PRICE POINTS ARE KEY TO HIGH SALES

Understanding price points can have a huge impact on the success of your hamper sales and profits. The right combination of pricing tactics help you find the price that is optimal for your margin and your customers. Here's a taster of what this article covers:

  • Learn the benefits of price anchoring - We'll explain the psychology behind this effective pricing strategy and illustrate how to incorporate it into your pricing structure.

  • Creating a sense of value - Find out what drives your customer to purchase and uncover the opportunities to add value to your gift hampers whether it be price, quality or brand value.
 

Learn More. Click here to find out Why Effective Price Points Are Key To High Sales.

THEMED HAMPERS & GIFTING: 5 TOP TIPS TO BOOST PROFITS

Adding themed gifts to your offering is a great way of achieving your revenue goals. A curated hamper of complementary products is especially popular during the seasonal holidays, but it's a tactic that retailers can use year-round to generate sales.

 
  • Curate hamper gifts into simple themes - A well curated gift hamper selection can save the day and provide customers with welcomed inspiration and a 'ready-to-go' solution to their gifting dilemma.

  • Branded hampers and corporate gifts - One of the best ways to 'get your brand out there' is to put your name on it! A gift hamper with your brand logo or name on it is a brilliant way of raising brand awareness with both corporate clients and retail customers.
 

Learn More. Click here to find out Themed Hampers & Gifting: 5 Top Tips To Boost Profits.

 

Themed Hampers & Gifting Top Tips

CHRISTMAS: OUR QUICK GUIDE TO FESTIVE HAMPERS

Many of our customers have seen astonishing results from their gift hamper sales during the festive period. Christmas offers a huge opportunity to boost annual sales with gift bundles and ready-made gifts, here's a quick guide on how to achieve your best seasonal sales yet.

 
  • How to arrange a Christmas Gift Hamper. Learn how to create a 'wow' factor with a winning composition and finishing touches.

  • Make seasonal hampers good value and profitable too! We give you some pointers on how you can achieve healthy profits whilst delivering value and a great customer experience.
 

Learn More. Click here to find out Christmas: Our Quick Guide To Festive Hampers.

NOT JUST CHRISTMAS! YEAR-ROUND GIFTING OPPORTUNITIES

Hamper giving doesn't end when Christmas is over! Let's show you how gift hampers can generate steady revenue for your business throughout the year. 

 
  • Appeal to a sweet tooth - Taste the sweet success of chocolate and sweet hampers. There are heaps of holiday dates throughout the year such as Easter, Valentine’s Day and Mother’s Day to sell lots of indulgent hampers.

  • Offer a gift wrap and wrapping service - Give customers a memorable experience and exceptional customer service, it'll keep them coming back.
 

Learn More.Click here to find out Not Just Christmas! Year-Round Gifting Opportunities.

 

Year-Round Gifting Opportunities

HOW TO SHIP MAIL ORDER HAMPERS EFFECTIVELY & SAFELY

When sending a gift hamper you need to make sure it's well protected. No-one wants smashed jars and broken items when they open the box! Here are our tips for keeping your products safe in transit:

 
  • Choose the right hamper - The packaging you choose can be the difference between a hamper being received in pristine condition or arriving in pieces. 

  • Assembling your gift boxes and hampers - It's important that care is taken when packing your gift hampers to avoid unwanted damage. We've compiled a list of top tips to keep your gifts in tip top condition while in transit.
 

Learn More. Click here to find out How To Ship Mail Order Hampers Effectively & Safely.